Are you ready to begin?

Checklist for launching a new Web site

• Do you have a URL (i.e. www.yourcompany.com)?
• Do you have a hosting provider for the URL?
• Do you have existing marketing materials and copy you could use for your Web site?
• Do you have a site structure developed?
  • The easiest way is to create an outline of the structure you would like for your site.
• Do you have all the content for your site?
• Do you have your company information written out (About Us, Contact Info, Services etc.)?
• Do you need a database or e-Commerce developed for your Web site?
• Do you want/need photographic elements on your Web site?
• What are your marketing goals for this site?
  • Search Engine Marketing
  • Online Marketing
  • Off-line Marketing
• Who is your target audience?
• Are you planning on optimizing your site for search engines?
• When do you want to launch the Web site?
• What is your budget for the Web site launch?

How often do you anticipate making updates to your Web site?

Marketing Checklist for New and Existing Websites

• What business are you in?
• What are your business goals?
• What are your marketing goals?
  • Search Engine Marketing
    • Paid Inclusion
    • Pay-Per-Click Search Engines
    • Search Engine Optimization
  • Online Marketing
    • Link Exchange
    • Banner Advertising
  • Off-line Marketing
• Who is your target market?
• Have you performed research to find out who your target market is?
• How many new products and services are you planning for the next 12 months?
• Where do you imagine your potential customers finding out about your products and services (i.e. Web, trade shows, print, radio, television, etc.)

Do you have any current marketing materials (brochures, data sheets, white papers)?